HOHHOT, Aug. 6 (Xinhua) -- North China's Inner Mongolia Autonomous Region has launched its Mongolian language WeChat public account as a new channel of policy communication with the public, according to local authorities.

The official WeChat account, based on the country's most popular social network, will not only release timely information on important policies and major events of the region's government in Mongolian, but provide free services including translation between Chinese and Mongolian for the public.

The account can help more people share timely information on the region's policies and events and improve the government's services for the public, according to local authorities.

WeChat, which was created by the Chinese firm Tencent in 2011, is the leading social media app in China.

In addition to being an interactive social media platform, WeChat allows users to manage their accounts and purchase or pay for goods and services, such as air tickets and taxi fares.