A villager displays opera beard in Huozhuang Village of Lingjing Town in Xuchang City, central China's Henan Province, May 9, 2018. With the help of e-commerce platform, the business model of Huozhuang Village, which has a long history of Chinese traditional opera props and costumes manufacture, has gone through fast development from scattered, clan little workshops to online businesses. The village has more than 300 households, with 80% of them engaging in producing and selling drama props and costumes, bringing annual sales of over 200 million yuan. On 2016, Huozhuang Village qualified itself as "Taobao Village" as defined by Alibaba, the e-commerce giant that runs the site Taobao. (Xinhua/Li An)